Informe semanal de noticias del mercado francés de la Oficina de Turismo de Tenerife en París
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Accor and Alibaba want to shape the future of the hotel industry

Accor and the Alibaba Group, the world’s largest e-commerce player, have announced a strategic partnership to develop a range of digital applications and loyalty programs over the next five years that will improve the experience for consumers and travellers. This strategic collaboration will mobilize customers from Alibaba’s various marketplaces (nearly 700 million) by offering Chinese travellers better access to Accor’s international offerings, and by ensuring the smooth integration of Accor’s customer experience within Alibaba’s global ecosystem. La Quotidienne

  • Tourism industry and Competitors news

Why Cdiscount Voyages signs with the Havas network and Orchestra

Cdiscount Voyages has recently formed two complementary partnerships, one with Havas Voyages and the other with Orchestra. «We established an agreement with Orchestra in May, which allows us to technically build a marketplace of stays,» explains François Albenque, Director of Development at Cdiscount. This marketplace is created on the front part of the Cdiscount Voyages website. Behind, in order to accelerate the marketing of the main TOs, we have partnered with Havas Voyages to benefit from the TO agreements of the distribution network. We are Havas Voyages’ digital travel agency, known above all for its network of physical agencies. «Cdiscount is also the partner of tour operators, with whom it works on marketing, sales promotion and destination selection. However, to date, no gateway is planned with the Marietton Développement group’s points of sale. Echo Touristique

How China intends to steal France’s title as the world’s leading tourist destination

As French President Emmanuel Macron opened the Centre Pompidou in Shanghai, China displayed its tourism ambitions at the WTM in London. According to a study published by the British research company Euromonitor International, the Middle Kingdom is expected to surpass France (which will not reach its target of 100 million foreign visitors in 2020) within ten years and thus become the world’s leading tourist destination. The country, whose Fosun group has just acquired the Thomas Cook brand, will naturally benefit from the sustained growth in tourism in the Asia-Pacific region, which has grown by 10% this year. But the country does not intend to stop there and is particularly offensive. Tour Hebdo

What is the Top 10 trendy destinations in 2020?

Evaneos has compiled a list of 10 unexpected and less popular destinations. The tailor-made travel specialist manufactured by local agencies makes a few bets. Africa, America, Asia…, each continent has its own nugget:

1 – Armenia

2 – Chile

3 – Uzbekistan

4 – Ethiopia

5 – Jordan

6 – Philippines

7 – New Zealand

8 – Uganda

9 – Colombia

10 – Madagascar

Quotidien du Tourisme

Kayak creates a «Guides» function to share personalized itineraries

The Kayak Travel search engine launches the «Guides» feature, which allows French holidaymakers to create personalised itineraries, which they can then share with their family and other travellers. With the «Guides» function, travellers can manage their travel plans in detail and add notes during the trip; create personalized itineraries and plan activities on an interactive map; share the trip with their loved ones once the vacation is over. Quotidien du Tourisme

  • Tour operators and travel agents news

In Egypt, with Sharm el-Sheikh, FTI Voyages is playing the differentiation card

First TO to relaunch the seaside destination in Egypt, in Hurghada in 2015, FTI Voyages is now focusing on Sharm el-Sheikh. To attract French customers, the TO has 80 hotels in the city, a 4* club, the FTI Voyages Tower Bay, and very soon two charter flights with 186 direct seats from Paris and Basel/Mulhouse. Le TO offers 80 hotels on site. Nine pages of the Egypt 2020 brochure are dedicated to Sharm el-Sheikh, with seven hotels highlighted, including the FTI Tower Bay club, available from €529 per week, all inclusive, flight included. Quotidien du Tourisme

Mercato Jet tours: the list of the first clubs taken over by the other TO

In the coming days, when the Commercial Court of Nanterre has ruled on the takeover cases of Thomas Cook France, we will know whether the Jet tours brand has a future in tour-operating. In the meantime, the clubs that the tour operator had in its portfolio (27 over the winter of 2019-2020, about sixty all year round) are competing. oomerang Voyages, Bravo Club and Ôvoyages have officially taken over former Jet tours clubs, some of which will wear their colours this winter. Tour Hebdo

Financial results: the top 20 most successful tour operators in 2018

Tour Hebdo is publishing this year the 10th edition of its exclusive annual panorama in partnership with Altares, a specialist in business information. Focus on the financial results of the 20 tour operators that recorded the best performances in 2018. If we find the Karavel Group / PromoVacances / Fram, Vacances Héliades and Pierre & Vacances at the top of the list, the entire ranking can be consulted here. Tour Hebdo

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