Informe semanal noticias Rusia realizado por la Oficina de Turismo de Tenerife en Moscú

The percentage of sales for the summer season to Tenerife exceeds last year’s data by 15%

According to experts, Tenerife shows such growth because of several factors: hoteliers discounts which is reaching 30%, as well as many promotions from carriers. According to observers, Tenerife is overloaded with flights, which are mainly generated by Aeroflot. The carrier increased the flight frequency to daily compared to five flights a week last year.

Emirates Airlines changes flight schedule in 2019

Emirates adjusts its flight program for 2019: many of the carrier’s scheduled flights will be canceled, rescheduled, or the company will replace the type of aircraft. The measure was taken in connection with the closure of the southern runway at Dubai International Airport for the period from April 16 to May 30, 2019, the airline’s press service reported.

Future of the Russian travel industry in 2019

Head of Space Travel predicted further problems for the travel industry and major changes for the travel market in 2019.

According to Arthur Muradian the inevitable change for the Russian travel market is the consolidation of the tour operators and dismissal of the agents. It should help the tour operators and consumers since the costs for travel packages will be adjusted and will provide better deals for at least 10 % – an average agent’s commission, and this may help to keep up the outbound traffic at the same level as in 2017  – 2018. There are companies that already act as “quasi” tour operators bypassing the agents as mediators and providing services directly to end-consumers. However the situation may change if Egypt is finally fully opened to Russian travelers and agents will remain important market players.


Market & Consumer Insights

In the past three years, when declining oil prices and international sanctions have taken their toll on the Russian economy, Russian consumers have been adjusting to this new economic reality. They’ve become more selective and discerning in their purchases. In a recent consumer survey, a majority of respondents—57 percent—said they more often shop around to get the best deals. But they still buy their preferred brands, albeit in smaller quantities; only about 17 percent of Russian consumers said they have traded down to cheaper options.

Russian consumers are starting to look a lot like progressive European citizens when it comes to purchasing behavior. Brand fetishism and expensive products are making way for health and sustainability. Many Russians aren’t guided by political anti-western sentiments in their pattern of spending, but rather by rational calculations. The research shows Russians think ‘family and home’ (83%) and ‘health’ (78%) are most important, and these are mentioned more often than ‘freedom,’ ‘prosperity’ or ‘comfort.’ There’s hardly any difference between men and women, nor between age categories.

These notions are reflected in the spending patterns of the Russians, who might have become more reserved in their general spending, but they’re willing to spend more on matters that increase the quality of living of their family.

Conclusion: More expensive is better’ is no longer true for all Russians. Russians are more aware of prices and more focused on brand values. The following messages are likely to be appreciated by the Russian audience: family and kids, health & wellness, digital detox, organic food and “better leaving” lifestyle tips;

  1. Today’s luxury consumer is getting younger and more diverse

The influence of younger generations is becoming more obvious to luxury brands.

In 2018, Generations Y and Z contributed 100 percent to total luxury market growth, compared with 85 percent in 2017.

In response, the luxury market is evolving and innovating to adapt to their preferences when it comes to product offerings, communications channels and their engagement with media.

For example, Generation Z, despite being a smaller proportion of the market (2 percent in 2018 but increasing to 10 percent in 2025) is already demonstrating highly differentiated preferences from previous generations. They are more “individualist;” more willing to shop in physical stores but expect a digitally enhanced experience; and more logo-driven, though they exhibit less brand loyalty.

Rosturizm excluded more than 60 tour operators from the register

Tourism has excluded 66 companies from the Unified Federal Register of Tour Operators since the beginning of 2019 the Federal Agency. In most cases the reason for the regulator’s decision was the failure of tour operators to provide information on financial support for the new term.

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