• Market trends/Destination news:

Canada: New Brunswick is courting the French market

The Ministry of Tourism has launched an eight-year plan to develop the tourism offer and inform travel agents about the destination. The activity of tour operators and incoming guests at the destination is expected to increase by 15%. More than 25 French tour operators (Backroads, Cercle des Vacances, Comptoir des voyages, Désir de Canada, Macadam Spirit, TUI, etc…) continue to develop production with more than 50 programs offered in 2018 in Acadian territory. Travels often in combination with Quebec and Nova Scotia. In 2017, Canada welcomed 570,000 French tourists. A figure up 7% in 2018.


Qatar Tourism Authority wants to accelerate on the cruise

The Qatar Tourism Authority (QTA) has signed a Memorandum of Understanding with the German cruise company AIDA and the Italian company Costa Croisières to develop cruise activity in Doha, the country’s capital. The protocol provides for joint communication and marketing actions, as well as «familiarisation trips». The initiative will focus on Doha, the capital of Qatar, which has a cruise terminal. Tourmag

Oman relies on the programming of the Royal Opera of Muscat to attract new visitors

The Royal Opera of Muscat is now a real selling point for customers who would like to combine their passion for music with their passion for travel. Thus «in the seven years since its creation, seat occupancy rates have reached 93% during the 2017-2018 season». The institution also maintains «a global reach, 23% of Opera’s clients come from 82 different countries, with European countries among the top five». Quotidien du Tourisme

The cruise industry is spending more and more in Europe

The cruise industry made a record contribution of 47.86 billion euros to the European economy in 2017, according to figures published by the International Association of Cruise Companies (Clia) in a report. The Old Continent remains the second largest source market in the world in terms of passengers: 6.96 million Europeans went on a cruise in 2017 (+7.8% compared to 2015). It is also the second most popular destination for cruise passengers, after the Caribbean: 6.50 million passengers boarded from European ports in 2017 (+6.1%). Echo Touristique

Facebook ads: tools and best practices for travel professionals

It allows you to reach a wide range of customers. According to an eMarketer survey, it represents the best return on investment and is essential in marketing. Several paid advertising formats exist on Facebook depending on marketing needs and strategies. Most of them represent good opportunities to integrate a call to action link to direct a person to a website. TourMag

 Airline news:

KLM Passengers Can Measure Their Baggage Through Augmented Reality

KLM is once again focusing on technology to improve the travel experience. This time, the airline is launching a baggage size checker based on augmented reality. Available through KLM’s iOS application, this solution allows travellers to check whether their hand luggage meets the tolerated dimensions. To do this, they must superimpose the virtual image of a suitcase measuring the maximum authorized dimensions on their own luggage. The application will then indicate whether or not they will be accepted on board. Tom Travel

Joon: a strike in the coming months?

As it celebrates its first anniversary at the end of the year, Joon, Air France’s millennial little sister, sees its commercial flight attendants dissatisfied. The reason for this is a jumble: salaries that are too low, strenuous rotation rates and sometimes criticized housing conditions. For the management, some efforts still need to be made. Tourmag

Norwegian voted world’s best low-cost long-haul airline

At the Skytrax World Airline Awards 2018 in London, Norwegian was voted «Best long-haul low-cost airline in the world» for the 4th time and «Best low-cost airline in Europe» for the sixth time. The Skytrax World Airline Awards reward airlines each year by establishing a ranking based on travellers’ comments. Quotidien du Tourisme

Air Austral on BFMTV

To increase awareness , the Reunionese airline Air Austral is launching a promotional campaign on the BFMTV channel. 4 advertising spots will highlight Reunion Island, Mauritius and Madagascar just before the weather.

4 waves of broadcasts are planned:

–  From 10 to 23 September 2018

– From October 22 to November 4, 2018

– From 1 to 15 December 2018

– From 28 January to 10 February 2019


  • Tour operator news:

PONANT sponsors the 2018 Sustainable Tourism Awards

PONANT aims to become a world reference in sustainable development and is multiplying its commitments in this area. Thanks to our efforts, our ships have all received the international «Clean Ship» label. The company also has a comprehensive recycling program, gas emission reduction and sustainable purchasing policy. PONANT will launch a polar exploration ship in 2021, the first hybrid electric cruise icebreaker powered by liquefied natural gas (LNG): a world first! It will be equipped with the latest sustainable development technologies and will host research teams on board. Tourmag

Climats du Monde: on the way to exceed €40 million in turnover

Climats du Monde will still end the 2017-18 financial year at +23% and will start the next one with confidence. The Marseille-based tour operator, which celebrates its 25th anniversary in 2018, is adding the «Lotus» circuits to its production. Tested since January 2018, they are tours in small groups of 10 people, guaranteed to start from 2 people or more, and also reinforce trips with family and friends, following strong customer demand. He sets up dedicated programs or escapades: Bangkok and Chiang Mai, where Laos and Angkor can be visited with the family, as well as a private «Tonkinese Adventure» tour in Vietnam, or the «Sri Lankan Adventure» tour. Tourmag

Fram and Plein Vent release their autumn-winter 2018-2019 collections

The brochure includes more than 120 stays specially designed to meet all requests, from Adult Only to traditional New Year offers. 29 destinations stamped Plein Vent will be browsing the catalogue pages including 17 new establishments in the Canary Islands and in Egypt. Tourmag


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