Market & Consumer Insights<\/u><\/strong><\/p>\nIn the past three years, when declining oil prices and international sanctions have taken their toll on the Russian economy, Russian consumers have been adjusting to this new economic reality. They\u2019ve become more selective and discerning in their purchases. In a recent consumer survey, a majority of respondents\u201457 percent\u2014said they more often shop around to get the best deals. But they still buy their preferred brands, albeit in smaller quantities; only about 17 percent of Russian consumers said they have traded down to cheaper options.<\/p>\n
Russian consumers are starting to look a lot like progressive European citizens when it comes to purchasing behavior. Brand fetishism and expensive products are making way for health and sustainability. Many Russians aren\u2019t guided by political anti-western sentiments in their pattern of spending, but rather by rational calculations. The research shows Russians think \u2018family and home\u2019 (83%) and \u2018health\u2019 (78%) are most important, and these are mentioned more often than \u2018freedom,\u2019 \u2018prosperity\u2019 or \u2018comfort.\u2019 There\u2019s hardly any difference between men and women, nor between age categories.<\/p>\n
These notions are reflected in the spending patterns of the Russians, who might have become more reserved in their general spending, but they\u2019re willing to spend more on matters that increase the quality of living of their family.<\/p>\n
Conclusion:<\/strong>\u00a0More expensive is better\u2019 is no longer true for all Russians. Russians are more aware of prices and more focused on brand values. The following messages are likely to be appreciated by the Russian audience:\u00a0family and kids, health & wellness, digital detox, organic food and \u201cbetter leaving\u201d lifestyle tips;<\/strong><\/p>\n\n- Today\u2019s luxury consumer is getting younger and more diverse<\/u><\/strong><\/li>\n<\/ol>\n
The influence of younger generations is becoming more obvious to luxury brands.<\/p>\n
In 2018, Generations Y and Z contributed 100 percent to total luxury market growth, compared with 85 percent in 2017.<\/p>\n
In response, the luxury market is evolving and innovating to adapt to their preferences when it comes to product offerings, communications channels and their engagement with media.<\/p>\n
For example, Generation Z, despite being a smaller proportion of the market (2 percent in 2018 but increasing to 10 percent in 2025) is already demonstrating highly differentiated preferences from previous generations. They are more \u201cindividualist;\u201d more willing to shop in physical stores but expect a digitally enhanced experience; and more logo-driven, though they exhibit less brand loyalty.<\/p>\n
Rosturizm excluded more than 60 tour operators from the register<\/strong><\/p>\nTourism has excluded 66 companies from the Unified Federal Register of Tour Operators since the beginning of 2019 the Federal Agency. In most cases the reason for the regulator\u2019s decision was the failure of tour operators to provide information on financial support for the new term.<\/p>\n
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Informe semanal noticias Rusia realizado por la Oficina de Turismo de Tenerife en Mosc\u00fa The percentage of sales for the summer season to Tenerife exceeds last year’s data by 15% According to experts, Tenerife shows such growth because of several factors: hoteliers discounts which is reaching 30%, as well as many promotions from carriers. According […]<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[508],"tags":[1799,10,33,3],"class_list":["post-15964","post","type-post","status-publish","format-standard","hentry","category-mercados-promocion-2-2","tag-informe","tag-mercados","tag-rusia","tag-turismo-de-tenerife","last_archivepost"],"_links":{"self":[{"href":"https:\/\/www.webtenerife.com\/blogcorporativo\/wp-json\/wp\/v2\/posts\/15964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webtenerife.com\/blogcorporativo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webtenerife.com\/blogcorporativo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webtenerife.com\/blogcorporativo\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webtenerife.com\/blogcorporativo\/wp-json\/wp\/v2\/comments?post=15964"}],"version-history":[{"count":3,"href":"https:\/\/www.webtenerife.com\/blogcorporativo\/wp-json\/wp\/v2\/posts\/15964\/revisions"}],"predecessor-version":[{"id":15969,"href":"https:\/\/www.webtenerife.com\/blogcorporativo\/wp-json\/wp\/v2\/posts\/15964\/revisions\/15969"}],"wp:attachment":[{"href":"https:\/\/www.webtenerife.com\/blogcorporativo\/wp-json\/wp\/v2\/media?parent=15964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webtenerife.com\/blogcorporativo\/wp-json\/wp\/v2\/categories?post=15964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webtenerife.com\/blogcorporativo\/wp-json\/wp\/v2\/tags?post=15964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}