Informe semanal de noticias del mercado alemán de la Oficina de Turismo de Tenerife en Fráncfort

  • Destacamos:

Anex plans rapid Neckermann, Öger and Buch relaunches: Turkish tourism group Anex is aiming to relaunch former three Thomas Cook tour operator brands in Germany in the coming weeks under an ambitious expansion strategy in Europe’s biggest package holiday market, according tofvw online. The privately-owned group, which snapped up Turkey specialist Öger Tours and sister brand Bucher Reisen from the insolvent company in November, followed up by taking over the well-known Neckermann Reisen brand at the turn of the year. All three brands are now part of Düsseldorf-based subsidiary Anex Tour GmbH.

  • Market News

German booking trends in December: As fvw online reports, demand picked up for the two biggest holiday destinations in Turkey and Egypt last month. All top Spanish destinations saw bookings decline in December, according to the Amadeus figures. Palma (-14%) suffered a double-digit decline for the third consecutive month. In the Canaries, Fuerteventura (-4%) dropped back last month after a 5% improvement in November. There were again heavy declines for the other three main holiday islands: Las Palmas (-20%), Tenerife South (-16%) and Lanzarote (-21%). Greece also had a disappointing month on the German market. Bookings for Heraklion (-9%) and Rhodes (-1%) again dropped back, according to the Amadeus figures. Overall, there was a 5% drop in package and online bookings through Amadeus systems for the top ten destinations in December, following falls of 7% in November and 3% in October. In general, there were stronger online sales for Eastern Mediterranean and North Africa destinations but at lower prices, while Spanish destinations sold better through travel agencies at higher prices. The average online booking price was €738 (per person) and €980 in travel agencies, resulting in an overall average of €844.

Tourism industry is cautiously optimistic about 2020: According to a study by reisevor9, 45 percent of the participants expect increasing sales in tourism this year, just as many expect demand to stagnate. Around one in ten tourism experts fear declines. The expectations for their own business are allocated similarly among the approximately 200 respondents. However, the proportion of those who expect business to decline is 15 percent higher. The travel experts rate the discussion about climate change as the most important factors influencing business development – 59% believe that this topic will be particularly relevant in 2020 – as well as the uncertainty among customers after the bankruptcy of Thomas Cook (52%). The economic slowdown (39%) and the hot summers of the past two years (37%) also play a role, according to many. Favorable factors for the travel business in 2020 include the low interest rate level, which makes saving unattractive and boosts consumption (35%), and the still stable situation on the labor market (31%). Two thirds of the respondents expect vacation in Germany to be the trend this year, and cruises continue to see 60 percent on the rise. Every second person sees good chances for a beach holiday on the Mediterranean. Long-distance travel is highly valued by 43 percent.

Under 30-year-olds do not want to give up flying: Many people have made good resolutions for the new year. For example, almost a third of the Swiss would like to do more sport or eat a healthier diet this year. However, very few of them want to make an active contribution to climate protection. This is shown by a representative survey conducted by the Zurich online market research institute «Marketagent.com». The 14 to 29-year-olds in particular find it difficult to do without for the climate: only 15 percent have decided to fly less this year. Almost 20 percent even want to fly a little or much more than last year. 48 percent of the respondents in this age group do not want to change their flying habits at all. The situation is different for the 50 to 65-year-olds: Almost a quarter of them want to fly less this year. In times of climate debates and demonstrations, these statements seem contradictory. After all, it is precisely the demonstrations in favor of the climate that are initiated by teenagers and young adults. 

  • Tour Operator News

Anex plans rapid Neckermann, Öger and Buch relaunches: Turkish tourism group Anex is aiming to relaunch former three Thomas Cook tour operator brands in Germany in the coming weeks under an ambitious expansion strategy in Europe’s biggest package holiday market, according tofvw online. The privately-owned group, which snapped up Turkey specialist Öger Tours and sister brand Bucher Reisen from the insolvent company in November, followed up by taking over the well-known Neckermann Reisen brand at the turn of the year. All three brands are now part of Düsseldorf-based subsidiary Anex Tour GmbH.

Cook branches become Galeria Reisen: The 106 travel agency branches taken over by Galeria Karstadt Kaufhof from Thomas Cook will be operating under the label «Galeria Reisen». In doing so, they clearly differentiate themselves from the Karstadt travel agencies, with whom they are likely to form a common travel agency chain. The Karstadt agencies have 78 travel agencies in department stores and 22 inner-city travel agencies. Organizationally, the 106 branches of Galeria Reisen currently belong to the Atrys I GmbH in Essen. The managing director is Rolf-Dieter Maltzahn, the former head of the Cologne brands from DER Touristik.

  • Aviation News 

Fewer passengers expected at German airports: The Association of German Commercial Airports (ADV) anticipates a decrease in passengers at German airports this year. The number of passengers will shrink by 0.7 percent compared to the previous year and the number of take-offs and landings at the local airports will decrease by 2.9 percent. The harsh market environment, which is characterized by rising kerosene prices and bankruptcies, is also driving the airlines to radically thin out their flight plans. The causes are the increased oil price, the weakening economy, trade conflicts and the lack of Boeing 737 Max aircraft. The planned increase in air traffic tax will also have an impact on the 2020 summer flight schedule”, said Ralph Beisel, general manager of the airport association ADV. “Many direct connections from Germany are no longer economical. The result is flight cancellations at the airports.» After low-cost airlines had expanded their offer for years due to the bankruptcy of Air Berlin, the industry normalized. The price war with the much-criticized cheap tickets was a problem for airlines: in 2019 the holiday airline Germania and the Icelandic Wow Air filed for bankruptcy, the Lufthansa cheap daughter Eurowings posted losses. Shortened flight schedules also slow down Frankfurt airport operator Fraport. For 2020 and in the medium term, CEO Stefan Schulte expects passenger numbers to continue to grow there, but not as strongly as in the past boom years. Beisel said that in 2019 the number of passengers had only increased slightly to 244.7 million passengers and had missed the forecast of more than 250 million passengers. 

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