Informe semanal de noticias mercado francés elaborado por la Oficina de Turismo de Tenerife en París
- Tourism industry and Competitors news
Summer 2019: 8.5 million French people have chosen Airbnb
Airbnb’s customers have been delighted with France, but also with Spain, Italy and Portugal. A little like the French TOs.
44% of French people planned to choose a holiday rental this summer, compared to 31% of hotels, announced in June a Europ Assistance study. Obviously, Airbnb has benefited from it! Some 8.5 million French people packed their bags in one of its seasonal rentals between June 1 and August 31, announces the Californian group. Of these, two million had chosen Airbnb for the first time. Echo Touristique
The top 30 most visited travel sites this summer
Booking is strong. The platform has a solid audience of 15.93 million unique visitors in July alone, according to statistics analysed by Médiamétrie. Distant widely YES.sncf, dethroned, which ranks second in the top 30 most visited travel sites with 13.32 million unique visitors. «Booking is widening the gap with a very complete offer that now includes rental and flight + hotel. They have created an ecosystem where the traveller finds everything and therefore no longer has to look elsewhere,» says Jean-Pierre Nadir, publisher and founder of Easyvoyage, the eighth largest site in the ranking. Tour Hebdo
- Aviation news
Easyjet and Atout France campaign in Germany and the United Kingdom
Easyjet and Atout France have teamed up with 5 French destinations (Pays de la Loire, Côte d’Azur, New Aquitaine, Auvergne Rhône Alpes and Paris) to conduct an advertising campaign in the United Kingdom and Germany. A promotional formula that promotes the tourist attractions of Nantes and Nice in particular this summer, and Bordeaux, Lyon and Paris this autumn, to an audience of families and couples. Quotidien du Tourisme
Aigle Azur: Frantz Yvelin resigns
The scenario was predictable. «I am announcing my resignation,» Frantz Yvelin explained this morning on BFM Business. «I have done absolutely everything I could in the last two years. We had a plan (…) that saved more than 90% of the company’s jobs and made its activity sustainable. Some unions did not want it. Mr. Houa wanted to do his putsch. You can’t fight everyone. «You save with it, you don’t save against it,» Frantz Yvelin asserts. Echo Touristique
Aigle Azur crisis: «We ask agencies to refund tickets»
Faced with the urgency of the situation, unprecedented in air transport, the Travel Companies (EdV) have taken an unprecedented decision: «We ask travel agencies to refund unused tickets (not stolen in AR, editor’s note) to the BSP,» its president Jean-Pierre Mas told us on Wednesday, September 4, in the margins of the Echo Tourism Decision-Makers Dinner. A letter will be sent this morning to all members by design. Knowing that the union gives this advice to all distributors, whether or not they are members. «This is the first time we have taken such an initiative,» adds Jean-Pierre Mas. Objective: to safeguard the interests of the agencies’ clients as soon as possible. Echo Touristique
- Tour operators and travel agents news
Voyages E. Leclerc will pass the 200 agency mark in 2019
Voyages E. Leclerc continues its strong momentum and should finish the year up by 8 to 10%. With a strong dynamism, the network will pass the 200 branch mark, and still plans to open at least 10 points of sale in 2020. In order intake in July and August, business volume increased by +11.5%, and departures over the same period by +8.7% (invoiced volume). Since the beginning of the year, the trend has been more than positive, with growth of +8.8% in orders and +7.5% in departures (invoiced volume). TourMag