Informe semanal de noticias del mercado francés de la Oficina de Turismo de Tenerife en París
- Tourism industry and Competitors news
Study: summer holidays represent nearly 40% of French families’ bookings
The lastminute.com website publishes a study on the trends and habits of French families on holiday. Not surprisingly, it is the famous «summer holidays» so eagerly awaited by children that are the most popular with families; the summer months alone account for almost 40% of bookings, with a slight majority for the month of August. For turnkey stays, Tunisia is at the top of the ranking, attracting 32% of lastminute.com customers. Turkey attracts 12% of families, followed by Greece (11%) and the Canary Islands (9%). For tailor-made stays (flight + hotel), Spain comes first, attracting 28% of families, followed by Morocco (12%). Italian cities are also widely acclaimed for tailor-made stays (9%), with Rome and Venice at the top of the list. Air Journal
Summer 2019 holidays: foreign destinations down despite more departures
According to the Protourism Observatory, holidaymakers are favouring France this summer with 1.5 million additional departures, while foreign destinations are down by 200,000 people. The holiday budget is up by €119, or +7% to €1,787 for a family of 4 people for an average of 10.5 days in paid accommodation in France (not with relatives and friends or in a second home) compared to €1,668 last year. The budget abroad reached €2,856 compared to €2,740 last year, i.e. +116€ and +4.2% compared to 2018. TourMag
TripAdvisor provides a digital tool for destinations
TripAdvisor has just released a new tool to enable destinations to boost their presence on the platform and improve traveller engagement. This sponsorship offer is exclusively dedicated to tourism organizations to increase their presence on the world’s largest travel site and, above all, to increase Internet users’ engagement in destination profiles. In test for a few weeks, the new functionality is already bearing fruit. After the analysis of 300 tourism partners, the tool resulted in an overall 25% increase in engagement on their content. TourMag
Croatia: new record for the number of French tourists
After a record year in 2018 with almost 600,000 French visitors arriving, the Croatian National Tourism Board (CNTB) announced a further increase of more than 5% in the number of French tourists for the first half of 2019 (January to June). Excellent results that are justified thanks to the offer of tour operators and tour operators: many have expanded their production in order to offer a richer offer, and new products (new club hotels at OVoyages, Top of Travel, Voyamar, etc.) have emerged. Quotidien du Tourisme
Travel podcast: the trend of your summer?
Just recently, the Tarn Tourisme website launched the podcast experience by launching «Petit Espanté», a series of podcasts aimed at promoting the Tarn destination. If they are familiar with travel blogs, they will be able to recognize a familiar voice in the presentation of these podcasts: Axel Vizeo, travel influencer to 79,000 subscribers on Instagram and 95,000 on YouTube. In addition to helping you get away from it all, the destination podcast inspires new travel ideas. Quotidien du Tourisme
- Aviation news
Easyjet launches into the postcard
Easyjet launches a promotional operation which consists in publishing on postcards the holiday photos posted on Instagram. As explained by the Buzzman agency that manages this campaign, «it’s a long time ago that postcards were decorated on the fridge or framed in the living room. Yet we’ve never posted so much… but on social networks! Immediately loved but also quickly forgotten, your photos and those of your friends deserve better. This summer, until the end of August, by posting a photo on Instagram with the hashtag #easyjetpostcardgram, it will be sent as a postcard to the desired person. Quotidien du Tourisme
- Tour operators and travel agents news
Promotions: TUI launches «Book Primo» for winter 2019-2020
For winter holidays, TUI offers discounts of 400€ for clubs and stays and 450€ for tours. Reservations must be made until September 30. Holidaymakers will also be able to benefit from additional advantages in clubs and stays such as a deposit of 150€ per person, free modification fees up to 2 months before departure, payment of the balance two months before departure and discounts of up to -50% for one to two children under 12 years of age sharing a room with two adults. Quotidien du Tourisme
