Informe semanal de noticias del mercado alemán de la Oficina de Turismo de Tenerife en Fráncfort
- Tour Operator News
Winter 2019/20: Schauinsland gets closer to the beach:According tofvw, the leading travel trade magazine in Germany, the German tour operator Schauinsland Reisen is putting location first next winter by offering more hotels on the beachfront or at the skiing slopes. More than 1,000 hotels and other accommodation in its winter programme, including 50 new properties, have a top location, the company claims. This is a key selling-point alongside quality and service, according to tourism director Andreas Rüttgers. The fast-growing tour operator is also expanding its cruise holidays offer for winter 2019/20 by adding Costa Cruises as one of its partner operators. Customers can book one-week Mediterranean trips on the Costa Smeralda from Barcelona and Gulf region tours on the Costa Diadema from Abu Dhabi. Other new cruises include an Asian route on the Aida Bella and Nile cruises. Schauinsland is keeping prices generally stable for next winter, although Egypt holidays in top locations and during the peak season will go up by moderate single-digit rates. There are early booking discounts of up to 30% until the end of August. Meanwhile, the tour operator is making a late addition to its summer 2019 programme by offering holidays in Montenegro. Twelve hotels are bookable, with more due to follow soon.
Winter 2019/2020: Alltours seeks late summer bookings and quadruples winter hotel capacity: According tofvw, Alltours is aiming for strong late summer bookings after slow business so far this year and will expand hotel capacity massively and cut Spain prices for next winter. The fifth-largest German tour operator currently has a drop in bookings for summer 2019 amid tough trading conditions but remains optimistic that it can close this year with stable turnover and profits. Owner Willi Verhuven emphasised that the group is profiting from its 35 Allsun Hotels, which are expected to improve revenue and profits this year. In particular, Alltours is performing better on Mallorca than rival tour operators and has higher customer numbers thanks to its 26 Allsun hotels on the largest of the Balearics. Moreover, Alltours is seeing a boom in Turkey bookings with double-digit growth, and has high increases for Egypt and Tunisia. The tour operator blamed its overall current drop in bookings on the hot summer of 2018 which has encouraged many customers to wait with their holiday reservations and also on the effects of the Germania insolvency which has resulted in flight capacity shortages on some routes, including to the Canaries and Bulgaria. Looking ahead, Alltours aims to increase customer numbers by 6% next winter, not least due to having sufficient flight capacity. Sun Express is a new flight partner from six airports, and there will be daily flights to Egypt from five German airports. The tour operator was unable to meet customer demand last winter due to flight capacity shortages. However, the main product development for winter 2019/20 is a massive expansion of hotel capacity. Instead of 3,400 hotels, Alltours and dynamic packaging unit Byebye will offer about 12,000 hotels, including new partners Iberostar, Riu, Cordial and Adrian on the Canary Islands. Moreover, the company will reduce the price of packages on the Canaries, its top winter destination, by 3%, and slightly cut the prices of Mallorca holidays, apparently in a bid to win market share. Overall, prices for most destinations will be generally unchanged. Overall long-haul prices will go up by 2.5% on average due to the weak euro against the US dollar.
Tui Tours is Tui’s new brand for round trips: Special holiday experiences and encounters with locals – that’s what Tui wants to offer in the winter season with the new round trip brand Tui Tours. More than 100 bus tours in 33 countries are in the program to get to know country and people intensively by specially trained tour guides. The round trips would be guaranteed from two customers. For the long-haul destinations, the focus is initially on Mexico, Kenya and Thailand, and in Europe on Spain and Iceland. In the medium term, Tui Tours should be presented in 49 countries and expands its offer to car and private round trips. In the coming winter two new properties of the Tui brand Sensimar are planned on Gran Canaria and La Palma plus a Best Family Hotel in Gran Canaria. In terms of price, holidays in the Canary Islands should be on average two percent cheaper. For long-haul destinations such as Thailand, Mauritius and Maldives, Tui expects stable prices, as well as for Mallorca. In addition, the tourism company announced the expansion of its booking platform Tui.com – the flight portal Tuifly.com will be integrated in the coming weeks. The car rental and motorhome offer Tui Cars and Tui Camper will also be available on the platform in the future. The hotel offer available on the online portal will be expanded and complemented by more than 300,000 holiday rentals.
- Travel News:
Health and wellness more important for luxury travelers:What was once a mere trend has grown into a fully-fledged travel segment – health and wellness travel is an area that no luxury hospitality brand can afford to fall behind on, according to 4 Hoteliers. A new insight report by Reuter: Intelligence, the leader in luxury insights & research, has been created in partnership with ILTM, the luxury travel business event specialists. The report manages to both leave no stone unturned and doesn’t pull any punches – in real terms, the research looks at diverse sectors of the wellness industry and calls out luxury brands for having fallen behind in the crucial wellness sector. While a ‘fitness centre’ and some massage rooms may have been the sum total of the wellness offering in years gone by, some pioneering brands are now offering retreats backed by holistic wellness, featuring cutting-edge techniques and technologies. The research in Reuter: Intelligence’s report looks at the sectors of sustainability, dining, exercise, spa, women-only, cruises, technology and bespoke programs, finding out how new products, services and APAC consumer preferences are set to impact luxury travel brands, who need to significantly up their wellness offering, and fast. Health & wellness is not a niche category but a key aspect in the lives of the luxury consumer demographic. In researching the drivers behind the wellness industry, the report discovers that health & wellness is top of mind in diverse areas of daily life.
Sustainable holidays are increasingly in demand among Europeans:European travelers are increasingly interested in near-natural destinations and are opting for a holiday in the mountains or in the countryside. This is shown by the Ipsos / Europ Assistance holiday barometer. Environmental impacts also play a role in holiday planning, but there are major differences between countries. This criterion was particularly relevant in Poland (26 percent), followed by Italy (24 percent) and Portugal (23 percent). In Switzerland, on the other hand, only 16 percent take environmental considerations into account. This tendency is toppled by the fact that about 15 percent of Europeans have already spent more «nature-related» holidays. At the same time, original experiences such as stays in a hut in the midst of nature or alternatives such as «solidary tourism» are increasingly in demand. The respondents (62 percent) prefer to spend their holidays on the beach. A majority (78 percent) make reservations over a month in advance and spend an average of $ 3300 per person. For the holiday budget, the European average, which has risen 5 percent over the previous year, is $ 2021.
Value for money, WiFi and flirts: What is important to Swiss holidaymakers: ch, the provider of short-term holidays at DER Touristik Suisse, has taken a close look at the travel behavior of the Swiss and conducted a representative survey in May 2019. For 83.5% of the 3,000 interviewed Swiss, the price-performance ratio is an important or even very important factor in the choice of travel offer. The western Swiss are generally a bit more price-sensitive than the German-speaking Swiss. The German Swiss and the Romands are very similar on the timing of the holiday planning: For 73% of respondents, the planning begins at least three months before departure, 16.2% of the German-speaking and 17.3% of the French-speaking Swiss book four weeks prior to the effective departure time. Just over half of respondents in both parts of the country complete the booking within two weeks of starting planning, with 42.5% requiring at least a month or more. When it comes to connectivity, 70,5% of the Swiss do not want to compromise during their holidays and require wireless access. So it is not surprising that most travelers always have their smartphone at hand during the holidays, but only one third of the respondents post their photos on Facebook, Instagram & Co. Holidays and love are closely linked and usually people travel as a couple, therefore two-thirds of the respondents also consider a marriage proposal during the holidays already enjoyed this experience. 55.5% of the respondents are not averse to a holiday flirtation and have already made experience.
- Aviation News
How airlines want to convince Generation Z: Under-21s are the most difficult customer group for airlines. They travel more than other age groups, but at the same time demand higher environmental taxes. The industry wants to help with a new kind of marketing and investment. Consuming, ecologically, tech-savvy – these contradictory characteristics makes the Generation Z more difficult for flight managers than previous generations like X, Y or the Millennials. The 15-21 year olds are a dream for airlines. The group is very into travelling and loves trips to unusual places. Unfortunately, the surveys of airlines tell something else: the Generation Z sees travel more critical than almost all other forms of consumption and considers flying the most dispensable of all environmental pollution. So every passenger should either not book tickets or at least feel ashamed. Although the attitude often collides in everyday life with the fact that flying saves a lot of time and is significantly cheaper than other forms of transport. So the group decided to make up for the additional climate damage elsewhere. With the difference disappearing in terms of prices, Fridays activists are calling for a soon levy of 180 euros per tonne of the climate gas carbon dioxide in a April resolution, as climate change does not tolerate a long wait. But 60 euros more for a domestic flight or 1000 euros more for a trip to the US or Asia? So far, the industry has reacted to the Friday’s suggestions with shock and the feeling of being unjustly pilloried. Therefore, the industry is less worried about the amount of proposed climate taxes. It grieves the industry that it barely reaches the Z generation with its well-rehearsed message of flying as an eco-conscious bringer of wealth and international understanding. This is mainly due to the different media consumption. The only classic medium that is still being used by the Z generation is the radio.