Informe semanal de noticias del mercado francés de la Oficina de Turismo de Tenerife en París

  • Market trends/Destination news:

Booking.com: the French hoteliers’ stunt

Hotels in Cap d’Agde have set their rooms at 1000 euros per night on Booking, to encourage customers to turn away from the platform. These institutions are indeed dissatisfied with the practices of the global giant, even if they cannot do without them. So to hit the table hard, their managers blew up their prices on the platform, which became the leading merchant in terms of audience in France. Objective: to make a lasting impression and encourage consumers to go live. On hotel sites, prices have of course not changed. Echo Touristique

Hotels: customers give more importance to ratings than to the brand

Sites for e-commerce, catering, medical and legal services, nothing escapes customer opinions… Everywhere now, it is possible to submit or consult notes in order to assess the “quality” of an establishment remotely. So much so that 88% of Internet users rely on the comments published on the net before finalizing a purchase. Today in the tourism sector, customer ratings have become essential in the choice of hotel, for example, almost as much as the price. This is shown by a recent study conducted by Expedia Group. Quotidien du Tourisme

The Louvre in the colours of the Dominican Republic

To communicate and promote the destination in the spring, OT chose this original advertising format: a giant poster 30 metres long by 19 metres wide installed throughout April on one of the Louvre’s exterior facades. The image is visible from several angles, and in particular from the banks of the Seine, a privileged place for Parisians and tourists when the weather arrives. Quotidien du Tourisme

  • Airline news:

All Spanish airports threatened by an unlimited strike from 20 April

The Spanish trade unions USO and UGT, which represent the 60,000 baggage handlers and ground staff at the country’s airports, are threatening to launch an unlimited strike from 20 April 2019 if their demands are not heard by the companies offering airport services. In addition, the pilots of Air Nosturm – a company that provides domestic and European flights for Iberia, including French services – are called upon to conduct a series of 24-hour strikes at the same time. Notices have been filed for April 15, 16, 17, 22, 23 and 24, 2019. Negotiations are currently underway to try to avoid the conflict. Déplacements Pros

Transavia: two new products at Orly and winter sales

Transavia offers its travellers the opportunity to counter the cold and head for “two new sunny destinations in the Canaries” from Paris-Orly: Lanzarote-César Manrique will be served with 1 flight per week, starting at €34 including VAT per one-way ticket (in direct competition with Vueling and indirect competition with Ryanair from Beauvais), in addition to the routes already offered from four Dutch airports. Fuerteventura-El Matorral will also be entitled to 1 flight per week from €34 including tax per one-way ticket, facing easyJet (CDG), TUI fly Belgium (CDG and Orly) and Vueling (CDG); Transavia already serves Fuerteventura from Amsterdam. Air Journal

  • Tour operator news:

Resaneo presents TravelConnect

With the rise of air traffic and the multiplication of “point-to-point” offers, a very large number of new route possibilities are becoming possible. Thanks to its new TravelConnect service range, Resaneo makes these combinations accessible through a unique offer on the market. TravelConnect opens the way to virtual hubs for dozens of airlines regardless of the departure or transit airport. TravelConnect allows travellers to book trips by taking advantage of new connections on thousands of routes and combinations. La Quotidienne

Marietton and Havas Voyages join an alliance of 40 international agencies

40 major travel agencies from Europe, Latin America, the Middle East and Asia are joining the Travel Leaders Network, announces a press release published on Wednesday, April 10. As announced by DéplacementsPros last Tuesday, Havas Voyages, a specialist in small and medium-sized businesses, is the partner network in France. A logical choice, since the Certarès fund owns 49% of the Marietton group, owner of the French network, and Travel Leaders Group, a specialist in business travel, leisure and franchising. “The Marietton Développement group integrates exclusively for France and Switzerland the new international Travel Leaders network”, confirms a press release from the French group. Echo Touristique

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