Informe semanal noticias Francia elaborador por la oficina de Turismo de Tenerife en París
- Market trends/Destination news:
Where will the Francilians go on holiday this summer?
The World Tourism Fair, which is being held from 14 to 17 March 2019 at Paris Expo, has carried out a study with its public to find out their destinations and selection criteria, their means of transport and their budget. 69% of Ile-de-France residents will favour foreign countries (vs. 70% in 2018). Still in the lead, however, Europe (28%) is falling back in initial intentions compared to 2018 (37%). While Greece, Spain and Italy share the lead group, as in 2018, their percentage has declined since 2018. On the other hand, Croatia is leaping from 9% in 2018 to 19% in 2019. Quotidien du Tourisme
E-tourism: 60% of visits come from search engines
The digital world is becoming more and more complex, but there are a few small automatisms to possess to appear on the web. A new study has just confirmed the importance, if there is a need, of natural referencing. The marketing research agency Vision on Sights, which works with 140 tourist offices and the main travel agencies, reveals that most site visits come from search engines (60%). This shows well the interest of working on natural referencing, to appear in the first lines of Google. TourMag
Airbnb recruits an air ace and embarks on tour-operating
In addition to accommodation, Airbnb is also developing its range of activities and transport. In order to achieve this objective, the accommodation booking platform has just hired Fred Reid as director of the transport division. Its mission is to develop new transport partnerships. Quotidien du Tourisme
Destination marketing: are we dream or reality merchants?
Among the industries that love us (and tell us stories), tourism is on the podium of champions. In their great creative impulses, industrialists and tourist offices continue to sell entire charters of «Dream Destinations», sublime «Best kept secrets» and other «Hidden Treasures» (although promoted with great marketing reinforcements…) or even wonderful «Paradise on Earth» (most often artificial) – «Where to be». To paraphrase Edgar Morin – since the value of holidays would depend on the vacancy of values – the new patronages of ethical-solidary-responsible-sustainable tourism are still far from boosting the turnover of professionals. TourMag
A record number of tourists in Spain Except in the Canary Islands
In 2018, Spain recorded its highest number of international tourist arrivals for the sixth consecutive year. One drawback, however, is that the Canary Islands have lost customers. Spanish tourism reports a record 82.8 million visitors, nearly one million more than in 2017, according to data from the Frontur survey published by the National Statistics Institute (INE). The main markets for tourists arriving in Spain were the United Kingdom, Germany and France. According to Frontur data, the Canary Islands lost 462,000 foreign tourists in 2018 compared to the previous year, when a record number of foreign arrivals were recorded (14.21 million). La Quotidienne
- Airline news:
Transavia will connect Lyon to Casablanca in the summer of 2019
Transavia has made Lyon airport an important growth lever. For the summer of 2019, the city of the gones will be connected to Casablanca for a month by the low cost of the Air France-KLM group. From July 30 to September 1, 2019, the Air France-KLM group’s low-cost flights will serve Casablanca, with two flights per week. TourMag
Norwegian abandons the Caribbean and reduces Paris
Due to a lack of profitability on its flights between the United States and the West Indies, the low-cost airline Norwegian Air Shuttles announced on Tuesday that it was closing its operations in Martinique and Guadeloupe, but also in French Guiana. In a press release, the Guadeloupe region reacted: «It is not only a question of finding partners who can offer direct flights, particularly from New York; but also of examining the conditions for strengthening the offer of current carriers, particularly for the Canadian market. » L’Echo Touristique
- Tour operator news:
Lidl Voyages integrates four new TO
Lidl-voyages.fr continues its development with the integration of four new TO partners. Pierre et Vacances, Salaün, Ollandini and Quartier Libre are now entering the area, thereby expanding the range of destinations on offer. Launched in 2017, Lidl Voyages now claims 40 TO partners and announces that it has sent 23,000 customers to around 100 destinations, promising prices that are 30 to 50% lower than usual. L’Echo Touristique
How FTI Voyages will become the 3rd largest French tour operator
The FTI group is the 4th largest tour operator in Europe. The FTI group employs 10,000 people worldwide (with its subsidiaries) and has a consolidated turnover for the 2017/18 financial year of €3.6 billion. In France, FTI Voyages acquired Lesage-Starter in 2012 and is actively pursuing its development in tourism. La Quotidienne
